About

Hi, I’m Lisa Schnettler, and I help company leaders solve their technology process, team management and product development problems so their companies can reach their product and business goals. 

I’ve developed the expertise and skills to address the issues your company faces. My specialty is facilitating change at companies that rely on technology to do business, reach customers, and meet emerging market needs.

Throughout my career, I’ve enabled companies to grow and generate revenue by building high-performing, cross-functional teams, creating clear, agile road maps, and designing common sense systems and processes. I’ve done this at content and SaaS companies, using Agile and Scrum methodology.  (I’m a Certified Scrum Master and Certified Scrum Product Owner and I have an MBA in Information Systems.) You can read about some of my successes by clicking  here. 

Most recently, I was the Chief Product Officer for Enterprise Platform Services at RXSense, a SaaS health tech startup. There I established a product management discipline, enabling it to accomplish key strategic initiatives and important individual client requests while increasing  roadmap item completion by over 300% in one year. I took a dozen Product Managers who had been hired then neglected and forged them into a highly effective team, fully integrated with internal stakeholders, as well as external customers.  

I was the VP, Product at Vesta, a 10 year old SaaS company that is an online brand community platform that helps drive growth for enterprise clients like Unilever as well as emerging brands. I created and executed against the product roadmap; from determining and prioritizing strategic initiatives to writing user stories and managing the sprint planning. I lead the effort to apply the "North Star framework" to focus the entire company on one key strategy and metric.

I worked at Graphika, a growing SaaS company that helps brands build influence networks by analyzing big data from social media. As Head of Product, I created roadmaps for developing new products and features - roadmaps that translated concepts into Agile project plans easily followed by engineering teams. My work enabled Graphika’s transition from scrappy start-up to scalable company.

Prior to Graphika, I was VP of Product at Purch, a digital publishing and marketplace platform, where I oversaw 9 high-traffic sites. While there, I drove the development of visions and road maps for each product’s desired product offerings. I redesigned 3 sites and launched responsive mobile for all of them. The impact on Purch? Maximum revenue from each website, just as Purch needed.

I had a major impact on the systems and processes at Penton Media, the largest privately-owned B2B media company in the US. I oversaw the online Product Roadmap, new product development, new site features, and mobile products across the Penton portfolio. My cross-functional Agile teams monetized digital sites for previously print brands, and I directed the integration of eCommerce on 60+ websites. My teams also migrated 85 brands to a new content management system - relaunching at a rate of 2 sites a week. We achieved this was by building and following consistent, reliable processes. 

At Rodale, Inc. I was able to relaunch Prevention.com, redesigning its look and incorporating a new CMS, resulting in 50% YOY increased page views. My teams and I launched Prevention Magazine for the iPad and developed 3 iPhone apps, making it much more visible. And the processes and systems I created reduced project expenditures.

My experience building and managing high-performing teams began at Coldwell Banker, where I oversaw teams of developers, designers, and quality assurance staff. Together, we transformed national websites, intranets and software applications into state-of-the-art interactive systems that enabled superior customer service and greater sales.

Visit my LinkedIn profile for more details about my career. And please contact me with your challenges. I am here to help you grow your company so that it lasts and delivers value to both your customers and your stakeholders.